What did the business need?
ShoreTrade needed to connect seafood producers with buyers beyond physical auctions and manual trading processes. The platform had to support payments, supply-chain visibility and the logistics involved in moving perishable goods.
How was the work organised?
Adaca built a two-sided B2B marketplace with escrow-based payments, logistics integrations and cold-chain traceability. The engagement began in 2017 and the marketplace launched in 2018.
What changed?
ShoreTrade launched in Sydney in 2018, expanded along the Australian east coast and reached international markets. The platform connected trading, payment and logistics information in one marketplace.
The Work Covered
- Software Development
- B2B Marketplace
- Cold-Chain Logistics
- Payments
Questions About the Engagement
What did the ShoreTrade platform connect?
The marketplace connected seafood producers with wholesalers and restaurants, bringing together trading, escrow payments, cold-chain traceability and logistics integrations.
When did the marketplace launch?
The engagement began in 2017 and the marketplace launched in 2018.
