BikeExchange · Retail Trade & E-Commerce

Building BikeExchange’s Own Marketplace Platform

BikeExchange is a global cycling marketplace connecting consumers with over 1,600 retailers and brands across North America, Europe, Australia, and Latin America. Adaca provided engineering leadership and developers to rebuild the platform from a third-party SaaS dependency into a fully proprietary technology stack.

Delivered by Adaca, Covela’s sister company. This case study records the original engagement and the experience behind Covela.

Illustrative image from the original case study.
retailers and brands
1,600+
continents served
4
stack launched
Proprietary

What did the business need?

BikeExchange, a global cycling marketplace connecting consumers with over 1,600 retailers and brands across North America, Europe, Australia and Latin America, was built on Marketplacer's third-party SaaS platform. To control its roadmap it needed a fully proprietary stack, and the migration had to carry hundreds of thousands of product listings without disrupting the retailers trading on them. Adaca joined the work in 2022.

How was the work organised?

Adaca provided a technical lead and a pod of engineers to supplement the internal team, rebuilding the platform from the ground up: real-time inventory management, POS integrations with Lightspeed and Shopify, Click and Collect, and integrated shipping via sister company Kitzuma.

What changed?

BikeExchange launched its proprietary platform and took ownership of its technology stack across four continents of operation. Adaca supplied engineering leadership and developers for the rebuild, having joined the work in 2022.

The Work Covered

  • Software Development
  • E-Commerce
  • Marketplace
  • POS Integration

Questions About the Engagement

What did Adaca build for BikeExchange?

A ground-up rebuild of the marketplace as a fully proprietary stack, with real-time inventory management, POS integrations with Lightspeed and Shopify, Click and Collect, and integrated shipping via sister company Kitzuma. Adaca has worked on the platform since 2022.

Why did BikeExchange move off a third-party platform?

It was built on Marketplacer's SaaS platform and needed full control of its own roadmap. The migration had to carry hundreds of thousands of product listings without disrupting the retailers trading on them.

How large is the BikeExchange marketplace?

It connects consumers with over 1,600 retailers and brands across North America, Europe, Australia and Latin America.

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